3D Printing for Marketing and Advertisement Industry

• Main Authors: Wu, Wenjin, Tor, Shu Beng
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: 3D printing; Marketing and advertising
• Online Access: https://hdl.handle.net/10356/84271; http://hdl.handle.net/10220/41737
• Institution: Nanyang Technological University

3D printing provides a new dimension for the communication of value of products and services to the audience through concept modelling, which prevents ambiguity of design throughout the product life cycle for design, visualisation, verification and presentation purposes. It provides near identical model of the prelaunch product for the customer to touch and see, and even to test the product functionality. The models delivered actual shapes, colours and tactile finishing that Computer Aided Design (CAD) prints could not. This diversity of form generation allows it to merge with marketing and advertisement to gratify desires of the capricious population. This report serves to introduce how 3D printing is used in the marketing and advertisement industry by illustrating examples of 3D printing applications within the industry. The paper will draw examples based on personalised and commercial product marketing. There are however several key challenges, both technical and commercial, that have to be overcome before 3D printing can truly take flight. The paper will then discuss on the future of 3D printing in marketing and advertising and the steps required to overcome the challenges.