Are customers willing to pay for corporate social responsibility? A study of individual-specific mediators

• Main Authors: Yuen, Kum Fai, Thai, Vinh V., Wong, Yiik Diew
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2016
• Subjects: Corporate social responsibility; Willingness to pay
• Online Access: https://hdl.handle.net/10356/84607; http://hdl.handle.net/10220/41897
• Institution: Nanyang Technological University

The objective of this study is to identify, specify, and examine variables that mediate the link between customers’ perceived level of corporate social responsibility (CSR) and their willingness to pay (WTP) premiums for CSR. Drawing on several consumer behaviour theories including perceived value t...