Audience Segmentation for Campaign Design: Addressing Climate Change in Singapore

• المؤلفون الرئيسيون: Detenber, Benjamin H., Rosenthal, Sonny, Liao, Youqing, Ho, Shirley S.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: climate change; communication behavior
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/84822; http://hdl.handle.net/10220/41984; http://ijoc.org/index.php/ijoc/article/view/4696
• المؤسسة: Nanyang Technological University

A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and...