Audience Prototypes and Asymmetric Efficacy Beliefs
Prior research suggests that the third-person effect is related to media schemas, for example, that general audiences are vulnerable to influence. The current study evaluates whether the effect of media schemas depends on more specific audience schemas. Participants read descriptions of four “actors...
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sg-ntu-dr.10356-848462024-06-26T08:39:28Z Audience Prototypes and Asymmetric Efficacy Beliefs Rosenthal, Sonny Wee Kim Wee School of Communication and Information Social Sciences Prior research suggests that the third-person effect is related to media schemas, for example, that general audiences are vulnerable to influence. The current study evaluates whether the effect of media schemas depends on more specific audience schemas. Participants read descriptions of four “actors” in a 2 (gullible vs critical-minded) × 2 (heavy vs light Internet users) repeated measures experiment and rated how much the actors can resist the influence of media and how much they benefit from censorship. For comparison, participants rated themselves on the same dependent variables. Results show that gullible heavy Internet users are perceived to have the greatest self-regulatory inefficacy and benefit the most from censorship, while the outcome is opposite for critical-minded light Internet users. These patterns remains when evaluating self-other asymmetric efficacy beliefs, which the discussion situates in relation to motivational and cognitive processes underlying the third-person effect. 2017-01-06T06:17:45Z 2019-12-06T15:52:12Z 2017-01-06T06:17:45Z 2019-12-06T15:52:12Z 2016 Journal Article Rosenthal, S. (2016). Audience Prototypes and Asymmetric Efficacy Beliefs. Journal of Media Psychology, in press. 1864-1105 https://hdl.handle.net/10356/84846 http://hdl.handle.net/10220/41982 10.1027/1864-1105/a000193 en Journal of Media Psychology Journal of Media Psychology doi:10.21979/N9/EQJEGP © 2016 Hogrefe Publishing. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of Media Psychology, Hogrefe Publishing. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1027/1864-1105/a000193]. 31 p. application/pdf |
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Prior research suggests that the third-person effect is related to media schemas, for example, that general audiences are vulnerable to influence. The current study evaluates whether the effect of media schemas depends on more specific audience schemas. Participants read descriptions of four “actors” in a 2 (gullible vs critical-minded) × 2 (heavy vs light Internet users) repeated measures experiment and rated how much the actors can resist the influence of media and how much they benefit from censorship. For comparison, participants rated themselves on the same dependent variables. Results show that gullible heavy Internet users are perceived to have the greatest self-regulatory inefficacy and benefit the most from censorship, while the outcome is opposite for critical-minded light Internet users. These patterns remains when evaluating self-other asymmetric efficacy beliefs, which the discussion situates in relation to motivational and cognitive processes underlying the third-person effect. |
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Wee Kim Wee School of Communication and Information |
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Wee Kim Wee School of Communication and Information Rosenthal, Sonny |
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Rosenthal, Sonny |
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Rosenthal, Sonny |
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Audience Prototypes and Asymmetric Efficacy Beliefs |
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Audience Prototypes and Asymmetric Efficacy Beliefs |
title_full |
Audience Prototypes and Asymmetric Efficacy Beliefs |
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Audience Prototypes and Asymmetric Efficacy Beliefs |
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Audience Prototypes and Asymmetric Efficacy Beliefs |
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audience prototypes and asymmetric efficacy beliefs |
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2017 |
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https://hdl.handle.net/10356/84846 http://hdl.handle.net/10220/41982 |
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