The merger of mass and interpersonal communication via new media : integrating metaconstructs

• Main Author: Walther, Joseph Bart
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2019
• Subjects: Convergence of Mass and Interpersonal Communication; Social sciences::Communication; Distribution Capacity
• Online Access: https://hdl.handle.net/10356/85483; http://hdl.handle.net/10220/50126
• Institution: Nanyang Technological University

The convergence of mass and interpersonal communication requires integration of underlying processes, or theoretical metaconstructs, that originated in formerly separate research domains. Several previous efforts to integrate mass and interpersonal communication fell short in this regard, and corres...