Modeling relevance of mobile communication services by social setting dimensions

• Main Authors: Menichelli, Elena, Ling, Richard
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2019
• Subjects: Consumers’ Preferences; Check-all-that-apply; Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/85535; http://hdl.handle.net/10220/49238
• Institution: Nanyang Technological University

There is little research examining the confluence of what communication channel is used for which purpose with which person. This study examines the “setting” for communication that includes what is communicated (e.g. positive or negative messages), the nature of the relationship (close versus dista...