WTP for baby milk formula in China : using attribute non-attendance as a priori information to select attributes in choice experiment

• Main Authors: Quan, Shiwen, Zeng, Yinchu, Yu, Xiaohua, Bao, Te
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2019
• Subjects: Attribute Non-attendance; Choice Experiments; DRNTU::Social sciences::Economic development
• Online Access: https://hdl.handle.net/10356/85742; http://hdl.handle.net/10220/48276
• Institution: Nanyang Technological University

It is well‐known that these nonattended attributes in choice experiments (CE) could cause some bias. A combination of two successive CEs are designed with focus on consumers’ demand for the attributes of baby milk formula in China, where the first CE includes the full set of attributes and the secon...