Developing a Theory of Diagnosticity for Online Reviews
Diagnosticity of a given online review is defined as the extent to which it helps users make informed purchase decisions. Users’ perception of review diagnosticity can be associated with five factors, namely, review rating, review depth, review readability, reviewer profile and product type. Review...
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| Main Authors: | , |
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| 其他作者: | |
| 格式: | Conference or Workshop Item |
| 語言: | English |
| 出版: |
2017
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/85829 http://hdl.handle.net/10220/43861 http://www.iaeng.org/publication/IMECS2014/IMECS2014_pp477-482.pdf |
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| 機構: | Nanyang Technological University |
| 語言: | English |