How banks should position themselves in the current industry situation.

The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches ban...

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Bibliographic Details
Main Authors:	Lum, Hui Sien., Wong, Eileen., Ng, Samuel Chee Yong.
Other Authors:	Wan, Chew Yoong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/8615
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8615
record_format	dspace
spelling	sg-ntu-dr.10356-86152023-05-19T07:23:14Z How banks should position themselves in the current industry situation. Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. Wan, Chew Yoong Nanyang Business School DRNTU::Business::Finance::Banking The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation. 2008-09-24T07:23:11Z 2008-09-24T07:23:11Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8615 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Finance::Banking Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong. How banks should position themselves in the current industry situation.
description	The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation.
author2	Wan, Chew Yoong
author_facet	Wan, Chew Yoong Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong.
format	Final Year Project
author	Lum, Hui Sien. Wong, Eileen. Ng, Samuel Chee Yong.
author_sort	Lum, Hui Sien.
title	How banks should position themselves in the current industry situation.
title_short	How banks should position themselves in the current industry situation.
title_full	How banks should position themselves in the current industry situation.
title_fullStr	How banks should position themselves in the current industry situation.
title_full_unstemmed	How banks should position themselves in the current industry situation.
title_sort	how banks should position themselves in the current industry situation.
publishDate	2008
url	http://hdl.handle.net/10356/8615
_version_	1772828249584304128

How banks should position themselves in the current industry situation.

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