Baby boomers and generation xers : perceptions and expectations of current affairs and info-educational programmes

This project examines the opinions of Baby Boomers and Generation Xers towards current affairs and info-educational programmes. Specifically, the project finds out whether Progamme Advisory Committee's recommendation is reflective of viewers' preferences. Factors that influenced Boomers an...

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Bibliographic Details
Main Authors: Lam, Siew Yen, Seow, Shin Yi
Other Authors: Tan, Khoon Eng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8690
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Institution: Nanyang Technological University
Description
Summary:This project examines the opinions of Baby Boomers and Generation Xers towards current affairs and info-educational programmes. Specifically, the project finds out whether Progamme Advisory Committee's recommendation is reflective of viewers' preferences. Factors that influenced Boomers and Xers' choice to watch such programmes are also discussed.