Exploring the Impacts of Food Technology Beliefs, Evaluations, and Media Consumption on Attitudes Toward Nanofood in Singapore

• Main Authors: Kong, Wei Yi, Chen, Xiaoyu, Bañas Alvarez, Katrina, Cummings, Christopher, Ho, Shirley S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: Expectancy-value; Nanofood Attitudes
• Online Access: https://hdl.handle.net/10356/87015; http://hdl.handle.net/10220/44325; https://dl4.globalstf.org/?wpsc-product=exploring-the-impacts-of-food-technology-beliefs-evaluations-and-media-consumption-on-attitudes-toward-nanofood-in-singapore
• Institution: Nanyang Technological University

This paper aims to explore factors influencing people’s attitudes toward nanofood in Singapore. Drawing on expectancy-value theories, this paper conducted a web-based survey (N=1,001) to measure the influences of beliefs of food technology, evaluations of food naturalness, and media consumption abou...