Managing change of hotel name : a study on Swissotel The Stamford.

Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.

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Bibliographic Details
Main Authors:	Eu, Cheryl Xing Ling., Lee, Hui Min., Ng, Ting Ting.
Other Authors:	Leong, Choon Chiang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/8819
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8819
record_format	dspace
spelling	sg-ntu-dr.10356-88192023-05-19T05:41:41Z Managing change of hotel name : a study on Swissotel The Stamford. Eu, Cheryl Xing Ling. Lee, Hui Min. Ng, Ting Ting. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Product management Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford. 2008-09-24T07:25:22Z 2008-09-24T07:25:22Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8819 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Eu, Cheryl Xing Ling. Lee, Hui Min. Ng, Ting Ting. Managing change of hotel name : a study on Swissotel The Stamford.
description	Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.
author2	Leong, Choon Chiang
author_facet	Leong, Choon Chiang Eu, Cheryl Xing Ling. Lee, Hui Min. Ng, Ting Ting.
format	Final Year Project
author	Eu, Cheryl Xing Ling. Lee, Hui Min. Ng, Ting Ting.
author_sort	Eu, Cheryl Xing Ling.
title	Managing change of hotel name : a study on Swissotel The Stamford.
title_short	Managing change of hotel name : a study on Swissotel The Stamford.
title_full	Managing change of hotel name : a study on Swissotel The Stamford.
title_fullStr	Managing change of hotel name : a study on Swissotel The Stamford.
title_full_unstemmed	Managing change of hotel name : a study on Swissotel The Stamford.
title_sort	managing change of hotel name : a study on swissotel the stamford.
publishDate	2008
url	http://hdl.handle.net/10356/8819
_version_	1770566961221074944

Managing change of hotel name : a study on Swissotel The Stamford.

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