Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.

Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.

The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric fac...

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Bibliographic Details
Main Authors: Loh, Jolene Wenhui., Wong, Shufen., Lee, Ling Hui.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Management
Online Access:http://hdl.handle.net/10356/8822
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8822
record_format dspace
spelling sg-ntu-dr.10356-88222023-05-19T03:30:02Z Managing the shopping mall in Singapore : a case study on Marina Square shopping mall. Loh, Jolene Wenhui. Wong, Shufen. Lee, Ling Hui. Xia, Yang Nanyang Business School DRNTU::Business::Management The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion. 2008-09-24T07:25:24Z 2008-09-24T07:25:24Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8822 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management
spellingShingle DRNTU::Business::Management
Loh, Jolene Wenhui.
Wong, Shufen.
Lee, Ling Hui.
Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
description The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion.
author2 Xia, Yang
author_facet Xia, Yang
Loh, Jolene Wenhui.
Wong, Shufen.
Lee, Ling Hui.
format Final Year Project
author Loh, Jolene Wenhui.
Wong, Shufen.
Lee, Ling Hui.
author_sort Loh, Jolene Wenhui.
title Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
title_short Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
title_full Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
title_fullStr Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
title_full_unstemmed Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
title_sort managing the shopping mall in singapore : a case study on marina square shopping mall.
publishDate 2008
url http://hdl.handle.net/10356/8822
_version_ 1770564015724953600

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