Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.

• المؤلفون الرئيسيون: Loh, Jolene Wenhui., Wong, Shufen., Lee, Ling Hui.
• مؤلفون آخرون: Xia, Yang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8822

The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric fac...