Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.

• Main Authors: Loh, Jolene Wenhui., Wong, Shufen., Lee, Ling Hui.
• 其他作者: Xia, Yang
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Management
• 在線閱讀: http://hdl.handle.net/10356/8822

The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric fac...