Strategic alliances in the pharmaceutical industry
In this research, we explored several theories, number and types of strategic alliances formed in the pharmaceutical industry in the last 2 decades, factors affecting choice of partners, value brought into the alliance, success rates of alliance, and alliance and conflict management.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8897 |
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| Institution: | Nanyang Technological University |