Trait motivations of crowdsourcing and task choice: A distal-proximal perspective

• Main Authors: Pee, Loo Geok, Koh, E, Goh, M
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: Crowdsourcing; Motivation
• Online Access: https://hdl.handle.net/10356/89034; http://hdl.handle.net/10220/44777
• Institution: Nanyang Technological University

Research on crowdsourcing participation has identified the four primary motivators to be payment, job-market signaling, competence development, and fostering social affiliation. These motivators have mostly been understood in terms of the intrinsic-extrinsic perspective, and participation has been t...