Study on mass customisation of pagers in Singapore.

• Main Authors: Koh, Kim Lin., Lui, Whye Shun., Tan, Jason Swee Chye.
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8922
• Institution: Nanyang Technological University

This study explored the acceptance of mass customisation of pagers in Singapore. The critical determinants for the successful implementation of mass customisation of pagers and the potential target segments for the customised pagers were identified. The research framework was developed based on th...