Hawaii, Cannes, and Los Angeles : projecting South Korean cinema to the world

• Main Author: Lee, Sangjoon
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: Social sciences::Communication; South Korean Films; Cinema
• Online Access: https://hdl.handle.net/10356/89236; http://hdl.handle.net/10220/46209
• Institution: Nanyang Technological University

In summer 2015, Star Wars: The Force Awakens dominated the box office in virtually every major film market on the planet. There were, however, two notable exceptions. Patrick Brezeski (The Hollywood Reporter) points out two markets where the force was not strong enough to hold local audiences – Viet...