Business plan on a World War II interpretive centre at Bukit Chandu

This project aims to develop a business plan for Reflections at Bukit Chandu - A World War II Interpretive Centre. This project seeks to develop and propose ways to promote this site to the public and tourists and also to determine the targeted or suitable clientele for the centre.

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Bibliographic Details
Main Authors: Lai, Yoke Chian, Sim, Karen Poh Hwa, Toh, Ying Choo
Other Authors: Wee, Beng Geok
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8950
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Institution: Nanyang Technological University