Strategic uses of Facebook in Zika outbreak communication : implications for the crisis and emergency risk communication model

• Main Authors: Lu, Jiahui, Sheldenkar, Anita, Lwin, May Oo, Schulz, Peter J.
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2018
• Subjects: Zika; CERC; DRNTU::Social sciences::Psychology
• Online Access: https://hdl.handle.net/10356/89868; http://hdl.handle.net/10220/46372
• Institution: Nanyang Technological University

While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds & Seeger, 2005; CERC...