A revenue-maximizing bidding strategy for demand-side platforms

A revenue-maximizing bidding strategy for demand-side platforms

In real-time bidding (RTB) systems for display advertising, a demand-side platform (DSP) serves as an agent for advertisers and plays an important role in competing for online advertising spaces by placing proper bidding prices. A critical function of the DSP is formulating proper bidding strategies...

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Bibliographic Details
Main Authors: Wang, Tengyun, Yang, Haizhi, Yu, Han, Zhou, Wenjun, Liu, Yang, Song, Hengjie
Other Authors: School of Computer Science and Engineering
Format: Article
Language:English
Published: 2019
Subjects:
Bid Landscape Forecasting
Bidding Strategy Optimization
Engineering::Computer science and engineering
Online Access:https://hdl.handle.net/10356/89879
http://hdl.handle.net/10220/49343
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/89879
http://hdl.handle.net/10220/49343

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