Directed trust and trustworthiness in a social network : an experimental investigation
Trust and trustworthiness are important in social relationships. Levels of trust and trustworthiness are likely to depend on “social” utility; the magnitude of which is influenced by the social context governing individual relationships. Social networks are an example of such a social context. This...
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sg-ntu-dr.10356-901442021-02-09T08:21:45Z Directed trust and trustworthiness in a social network : an experimental investigation Riyanto, Yohanes Eko Yeo, Jonathan X. W. School of Social Sciences DRNTU::Social sciences::Sociology Trust Trustworthiness Trust and trustworthiness are important in social relationships. Levels of trust and trustworthiness are likely to depend on “social” utility; the magnitude of which is influenced by the social context governing individual relationships. Social networks are an example of such a social context. This paper investigates how social networks influence trust and trustworthiness by blending social network analysis with experimental economics methodology in two separate experiments. We show that trust and trustworthiness are higher for individuals who are more closely connected; in both cases, this relationship tapers off beyond second degree friendships. We also find that people tend to trust more central (popular) individuals. However, being more central (popular) has little influence on one's levels of trust and trustworthiness. We find these effects on trust to be only partially driven by the expectation of trustworthiness. We thus document evidence of a bias toward more closely connected and more popular individuals. Accepted version 2019-05-28T04:32:51Z 2019-12-06T17:41:44Z 2019-05-28T04:32:51Z 2019-12-06T17:41:44Z 2018 Journal Article Riyanto, Y. E., & Yeo, J. X. W. (2018). Directed trust and trustworthiness in a social network : an experimental investigation. Journal of Economic Behavior and Organization, 151, 234-253. doi:10.1016/j.jebo.2018.04.005 0167-2681 https://hdl.handle.net/10356/90144 http://hdl.handle.net/10220/48408 10.1016/j.jebo.2018.04.005 en Journal of Economic Behavior and Organization Journal of Economic Behavior and Organization © 2018 Elsevier B.V. All rights reserved. This paper was published in Journal of Economic Behavior and Organization and is made available with permission of Elsevier B.V. 43 p. application/pdf |
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DRNTU::Social sciences::Sociology Trust Trustworthiness Riyanto, Yohanes Eko Yeo, Jonathan X. W. Directed trust and trustworthiness in a social network : an experimental investigation |
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Trust and trustworthiness are important in social relationships. Levels of trust and trustworthiness are likely to depend on “social” utility; the magnitude of which is influenced by the social context governing individual relationships. Social networks are an example of such a social context. This paper investigates how social networks influence trust and trustworthiness by blending social network analysis with experimental economics methodology in two separate experiments. We show that trust and trustworthiness are higher for individuals who are more closely connected; in both cases, this relationship tapers off beyond second degree friendships. We also find that people tend to trust more central (popular) individuals. However, being more central (popular) has little influence on one's levels of trust and trustworthiness. We find these effects on trust to be only partially driven by the expectation of trustworthiness. We thus document evidence of a bias toward more closely connected and more popular individuals. |
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School of Social Sciences |
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School of Social Sciences Riyanto, Yohanes Eko Yeo, Jonathan X. W. |
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Article |
author |
Riyanto, Yohanes Eko Yeo, Jonathan X. W. |
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Riyanto, Yohanes Eko |
title |
Directed trust and trustworthiness in a social network : an experimental investigation |
title_short |
Directed trust and trustworthiness in a social network : an experimental investigation |
title_full |
Directed trust and trustworthiness in a social network : an experimental investigation |
title_fullStr |
Directed trust and trustworthiness in a social network : an experimental investigation |
title_full_unstemmed |
Directed trust and trustworthiness in a social network : an experimental investigation |
title_sort |
directed trust and trustworthiness in a social network : an experimental investigation |
publishDate |
2019 |
url |
https://hdl.handle.net/10356/90144 http://hdl.handle.net/10220/48408 |
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1692012995514728448 |