A study of the SME market in Singapore for the CPA industry.
With the declining growth in the assurance market, CPAs have to re-examine the market for their services and adapt themselves accordingly. This study seeks to investigate CPA firms’ understanding of the SME market, and SME clients’ needs for professional services.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9041 |
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| Institution: | Nanyang Technological University |
| Summary: | With the declining growth in the assurance market, CPAs have to re-examine the market for their services and adapt themselves accordingly. This study seeks to investigate CPA firms’ understanding of the SME market, and SME clients’ needs for professional services. |
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