Innovative library web marketing practices in Singapore : a landscape of hype, expectation and reality

• Main Authors: Tan, Catherine, Choy, Alan, Nurhazman Abdul Aziz, Akbar Hakim Harun
• Other Authors: Library Association of Singapore Conference 2008.
• Format: Conference or Workshop Item
• Language: English
• Published: 2009
• Subjects: DRNTU::Library and information science::Knowledge management; DRNTU::Library and information science::Libraries::Technologies; DRNTU::Business::Marketing; DRNTU::Business::Information technology::Electronic commerce
• Online Access: https://hdl.handle.net/10356/90889; http://hdl.handle.net/10220/6070; http://www.las.org.sg/pa_az.pdf
• Institution: Nanyang Technological University

With the current rapid development of internet technologies, marketing models have moved into the global virtual arena and are creating an impact on traditional promotional practices of libraries in Singapore. As observed, the value created today of such marketing models is perceived as being based...