Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behavio...
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sg-ntu-dr.10356-910702020-09-27T20:12:39Z Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour Low, Jin Yong Tan, Adeline Darwitan, Andrew Ng, Kaijie Shirley Ho Soo Yee Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore. Bachelor of Communication Studies 2011-03-28T00:56:56Z 2019-12-06T17:59:11Z 2011-03-28T00:56:56Z 2019-12-06T17:59:11Z 2010 2010 Course Assignment (CA) Low, J. Y., Tan, A., Darwitan, A., & Ng, K. (2010). Planting the Green Idea : a Study of Medium Effectiveness on Behavioural Intentions Using the Theory of Planned Behaviour. Course Assignment, Nanyang Technological University. https://hdl.handle.net/10356/91070 http://hdl.handle.net/10220/6762 en Nanyang Technological University 38 p. application/pdf |
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DRNTU::Social sciences::Mass media::Media effects Low, Jin Yong Tan, Adeline Darwitan, Andrew Ng, Kaijie Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
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The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore. |
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Shirley Ho Soo Yee |
author_facet |
Shirley Ho Soo Yee Low, Jin Yong Tan, Adeline Darwitan, Andrew Ng, Kaijie |
format |
Course Assignment (CA) |
author |
Low, Jin Yong Tan, Adeline Darwitan, Andrew Ng, Kaijie |
author_sort |
Low, Jin Yong |
title |
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
title_short |
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
title_full |
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
title_fullStr |
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
title_full_unstemmed |
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
title_sort |
planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour |
publishDate |
2011 |
url |
https://hdl.handle.net/10356/91070 http://hdl.handle.net/10220/6762 |
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1681058376872624128 |