Effective communication of low probabilities

• Main Authors: Chai, Khai Shin, Koh, Angela Bee Lin, Lee, Yen Teik
• Other Authors: Yee, Wah Chin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/9163
• Institution: Nanyang Technological University

Investigates ways to improve risk communication of low probability high consequence event (likelihood of fatal accidents resulting from the spread of toxic vapors from chemical factories). Communication of low probability is facilitated by providing individuals with comparison points and associated...