Communication of different assurance levels.

Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no...

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Bibliographic Details
Main Authors:	Huang, Xuefen., Ong, Cindy Li Ping., Lung, Pauline Kha Yeng.
Other Authors:	Low, Kin Yew
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Management::Communication
Online Access:	http://hdl.handle.net/10356/9256
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9256
record_format	dspace
spelling	sg-ntu-dr.10356-92562023-05-19T05:45:01Z Communication of different assurance levels. Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. Low, Kin Yew Nanyang Business School DRNTU::Business::Management::Communication Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions. 2008-09-24T07:30:13Z 2008-09-24T07:30:13Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9256 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management::Communication
spellingShingle	DRNTU::Business::Management::Communication Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng. Communication of different assurance levels.
description	Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions.
author2	Low, Kin Yew
author_facet	Low, Kin Yew Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng.
format	Final Year Project
author	Huang, Xuefen. Ong, Cindy Li Ping. Lung, Pauline Kha Yeng.
author_sort	Huang, Xuefen.
title	Communication of different assurance levels.
title_short	Communication of different assurance levels.
title_full	Communication of different assurance levels.
title_fullStr	Communication of different assurance levels.
title_full_unstemmed	Communication of different assurance levels.
title_sort	communication of different assurance levels.
publishDate	2008
url	http://hdl.handle.net/10356/9256
_version_	1770564059670773760

Communication of different assurance levels.

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