Children's banking is not child's play

• Main Authors: Koh, Chi Ming, Lam, Hui Min, Tan, Sabrina Ee Ling
• Other Authors: Teo, Jack Cheng Chuah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/9350
• Institution: Nanyang Technological University

This project aims to find out the current children's banking scene in Singapore and further explore the future potential of this market, for both the banks and the children. Recommendations of various approaches to tap into this children’s banking market were then made.