Determinants of intention to adopt mobile commerce in Singapore.

Determinants of intention to adopt mobile commerce in Singapore.

This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographic...

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Main Authors: Lee, Min Min., Liew, Wei Chong., Seah, Winnie Sui Gek.
Other Authors: Gilbert, Arthur Lee
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9485
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9485
record_format dspace
spelling sg-ntu-dr.10356-94852023-05-19T06:16:18Z Determinants of intention to adopt mobile commerce in Singapore. Lee, Min Min. Liew, Wei Chong. Seah, Winnie Sui Gek. Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::Marketing This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce. 2008-09-24T07:32:52Z 2008-09-24T07:32:52Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9485 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lee, Min Min.
Liew, Wei Chong.
Seah, Winnie Sui Gek.
Determinants of intention to adopt mobile commerce in Singapore.
description This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce.
author2 Gilbert, Arthur Lee
author_facet Gilbert, Arthur Lee
Lee, Min Min.
Liew, Wei Chong.
Seah, Winnie Sui Gek.
format Final Year Project
author Lee, Min Min.
Liew, Wei Chong.
Seah, Winnie Sui Gek.
author_sort Lee, Min Min.
title Determinants of intention to adopt mobile commerce in Singapore.
title_short Determinants of intention to adopt mobile commerce in Singapore.
title_full Determinants of intention to adopt mobile commerce in Singapore.
title_fullStr Determinants of intention to adopt mobile commerce in Singapore.
title_full_unstemmed Determinants of intention to adopt mobile commerce in Singapore.
title_sort determinants of intention to adopt mobile commerce in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9485
_version_ 1770564517835571200

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