Effect of celebrity endosement on advertisements : a KAI approach
To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/9538 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-95382023-05-19T03:30:08Z Effect of celebrity endosement on advertisements : a KAI approach Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah Seet, Lip Chai Nanyang Business School DRNTU::Business::Advertising To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities. 2008-09-24T07:33:28Z 2008-09-24T07:33:28Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9538 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah Effect of celebrity endosement on advertisements : a KAI approach |
| description |
To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities. |
| author2 |
Seet, Lip Chai |
| author_facet |
Seet, Lip Chai Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah |
| format |
Final Year Project |
| author |
Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah |
| author_sort |
Poh, Yan Lin |
| title |
Effect of celebrity endosement on advertisements : a KAI approach |
| title_short |
Effect of celebrity endosement on advertisements : a KAI approach |
| title_full |
Effect of celebrity endosement on advertisements : a KAI approach |
| title_fullStr |
Effect of celebrity endosement on advertisements : a KAI approach |
| title_full_unstemmed |
Effect of celebrity endosement on advertisements : a KAI approach |
| title_sort |
effect of celebrity endosement on advertisements : a kai approach |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9538 |
| _version_ |
1770565773686734848 |