General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.

General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.

In our study, we built a general profile of the gay community in Singapore. Also, using the Theory of Reasoned Actions (TORA), we aim to find out this community’s attitudes towards products or services that are catered to them, how different social parties influence their attitudes and their likelih...

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Main Authors: Ng, Alvin Kok Ping., Lim, Qing Yi., Chow, You Yah.
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9582
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9582
record_format dspace
spelling sg-ntu-dr.10356-95822023-05-19T06:24:06Z General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community. Ng, Alvin Kok Ping. Lim, Qing Yi. Chow, You Yah. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing In our study, we built a general profile of the gay community in Singapore. Also, using the Theory of Reasoned Actions (TORA), we aim to find out this community’s attitudes towards products or services that are catered to them, how different social parties influence their attitudes and their likelihood to purchase. 2008-09-24T07:33:57Z 2008-09-24T07:33:57Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9582 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Ng, Alvin Kok Ping.
Lim, Qing Yi.
Chow, You Yah.
General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
description In our study, we built a general profile of the gay community in Singapore. Also, using the Theory of Reasoned Actions (TORA), we aim to find out this community’s attitudes towards products or services that are catered to them, how different social parties influence their attitudes and their likelihood to purchase.
author2 Chung, Cindy Mann Yien
author_facet Chung, Cindy Mann Yien
Ng, Alvin Kok Ping.
Lim, Qing Yi.
Chow, You Yah.
format Final Year Project
author Ng, Alvin Kok Ping.
Lim, Qing Yi.
Chow, You Yah.
author_sort Ng, Alvin Kok Ping.
title General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
title_short General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
title_full General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
title_fullStr General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
title_full_unstemmed General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
title_sort general profile of the singapore chinese gay community and their attitudes towards products or services catered to the gay community.
publishDate 2008
url http://hdl.handle.net/10356/9582
_version_ 1770567485958914048

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