Exploiting relational capital in family businesses through corporate social responsibility

• Main Authors: Ratri, Maria I., Sharma, Ravi S., Krishnamachari, Archana
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Online Access: https://hdl.handle.net/10356/96444; http://hdl.handle.net/10220/11942
• Institution: Nanyang Technological University

In the knowledge economy, a firm's longevity and sustainability does not necessarily have to be always supported by a great financial performance. The intellectual capital has become a major corporate strategic asset to generate sustainable competitive advantage and superior financial performan...