The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.

Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upcoming 'Speak Proper English Campaign' was chosen as our case study and we seek to explain the media's response to current issues, the way newspapers handle messages in the genesis of a...

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Bibliographic Details
Main Authors:	Ong, Denis Jit Hong., Goh, Puey Hie., Koh, Yong Chia.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media
Online Access:	http://hdl.handle.net/10356/9684
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-96842023-05-19T06:16:12Z The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign. Ong, Denis Jit Hong. Goh, Puey Hie. Koh, Yong Chia. Nanyang Business School DRNTU::Social sciences::Mass media Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upcoming 'Speak Proper English Campaign' was chosen as our case study and we seek to explain the media's response to current issues, the way newspapers handle messages in the genesis of a campaign, and the way these nessages are communicated to the respective audiences 2008-09-24T07:35:03Z 2008-09-24T07:35:03Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9684 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media
spellingShingle	DRNTU::Social sciences::Mass media Ong, Denis Jit Hong. Goh, Puey Hie. Koh, Yong Chia. The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
description	Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upcoming 'Speak Proper English Campaign' was chosen as our case study and we seek to explain the media's response to current issues, the way newspapers handle messages in the genesis of a campaign, and the way these nessages are communicated to the respective audiences
author2	Nanyang Business School
author_facet	Nanyang Business School Ong, Denis Jit Hong. Goh, Puey Hie. Koh, Yong Chia.
format	Final Year Project
author	Ong, Denis Jit Hong. Goh, Puey Hie. Koh, Yong Chia.
author_sort	Ong, Denis Jit Hong.
title	The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
title_short	The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
title_full	The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
title_fullStr	The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
title_full_unstemmed	The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
title_sort	role of media in the genesis of a campaign : the study of three newspapers in the speak proper english campaign.
publishDate	2008
url	http://hdl.handle.net/10356/9684
_version_	1770564222481072128

The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.

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