Will this #hashtag be popular tomorrow?

• Main Authors: Ma, Zongyang, Sun, Aixin, Cong, Gao
• Other Authors: School of Computer Engineering
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/97281; http://hdl.handle.net/10220/12106
• Institution: Nanyang Technological University

Hashtags are widely used in Twitter to define a shared context for events or topics. In this paper, we aim to predict hashtag popularity in near future (i.e., next day). Given a hashtag that has the potential to be popular in the next day, we construct a hashtag profile using the tweets containing the hashtag, and extract both content and context features for hashtag popularity prediction. We model this prediction problem as a classification problem and evaluate the effectiveness of the extracted features and classification models.