Market competitiveness of mobile TV industry in China

Mobile TV is listed as China's national priority to develop the triple play system. Fast-growing China Mobile Multimedia Broadcasting services (CMMB) leads China's mobile TV industry and forms the largest network globally. As mobile TV regulation and technology became stable after the init...

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Main Author: Lin, Trisha T. C.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2013
Online Access:https://hdl.handle.net/10356/97556
http://hdl.handle.net/10220/11873
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-975562020-03-07T12:15:51Z Market competitiveness of mobile TV industry in China Lin, Trisha T. C. Wee Kim Wee School of Communication and Information Mobile TV is listed as China's national priority to develop the triple play system. Fast-growing China Mobile Multimedia Broadcasting services (CMMB) leads China's mobile TV industry and forms the largest network globally. As mobile TV regulation and technology became stable after the initial stage, this study focuses on CMMB's competitiveness in market/industry subsystem. Using document analysis and expert interviews, it analyzes CMMB's institution-driven and market-driven forces in the Chinese 3G/4G telecommunication market. The socio-technical framework is incorporated with seven forces model to examine commercialized CMMB and investigates its market and technoculture in Shanghai. Institutionally, CMMB business structure was collapsed into three levels which managed extensive and diverse Chinese markets strategically through a unified platform. After the business model switched to a subscription model, CMMB's rollout slowed down but turned it into a sustainable business. Besides, analysis of market forces shows CMMB's good market competiveness due to strong support from suppliers, complementors, and distribution channels and little threat from rivals, new entrants, and substitutes. CMMB users have increasing switching cost because of improved content/services and devices and no data charge fee. In contrast, CMMB faces stronger threat from competitors and substitutes and less loyal consumers in Shanghai than on a national level. CMMB's rapid developmental path provides meaningful implications for other countries in establishing mobile multimedia networks. This study recommends a pro-innovative and technology-neutral regulatory approach to develop mobile TV. Finally, the socio-technical model is found useful for analyzing technological development at different stages and contexts. 2013-07-18T06:13:07Z 2019-12-06T19:44:01Z 2013-07-18T06:13:07Z 2019-12-06T19:44:01Z 2012 2012 Journal Article Lin, T. T. C. (2012). Market competitiveness of mobile TV industry in China. Telecommunications Policy, 36(10-11), 943-954. 0308-5961 https://hdl.handle.net/10356/97556 http://hdl.handle.net/10220/11873 10.1016/j.telpol.2012.08.004 en Telecommunications policy © 2012 Elsevier Ltd.
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
description Mobile TV is listed as China's national priority to develop the triple play system. Fast-growing China Mobile Multimedia Broadcasting services (CMMB) leads China's mobile TV industry and forms the largest network globally. As mobile TV regulation and technology became stable after the initial stage, this study focuses on CMMB's competitiveness in market/industry subsystem. Using document analysis and expert interviews, it analyzes CMMB's institution-driven and market-driven forces in the Chinese 3G/4G telecommunication market. The socio-technical framework is incorporated with seven forces model to examine commercialized CMMB and investigates its market and technoculture in Shanghai. Institutionally, CMMB business structure was collapsed into three levels which managed extensive and diverse Chinese markets strategically through a unified platform. After the business model switched to a subscription model, CMMB's rollout slowed down but turned it into a sustainable business. Besides, analysis of market forces shows CMMB's good market competiveness due to strong support from suppliers, complementors, and distribution channels and little threat from rivals, new entrants, and substitutes. CMMB users have increasing switching cost because of improved content/services and devices and no data charge fee. In contrast, CMMB faces stronger threat from competitors and substitutes and less loyal consumers in Shanghai than on a national level. CMMB's rapid developmental path provides meaningful implications for other countries in establishing mobile multimedia networks. This study recommends a pro-innovative and technology-neutral regulatory approach to develop mobile TV. Finally, the socio-technical model is found useful for analyzing technological development at different stages and contexts.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Lin, Trisha T. C.
format Article
author Lin, Trisha T. C.
spellingShingle Lin, Trisha T. C.
Market competitiveness of mobile TV industry in China
author_sort Lin, Trisha T. C.
title Market competitiveness of mobile TV industry in China
title_short Market competitiveness of mobile TV industry in China
title_full Market competitiveness of mobile TV industry in China
title_fullStr Market competitiveness of mobile TV industry in China
title_full_unstemmed Market competitiveness of mobile TV industry in China
title_sort market competitiveness of mobile tv industry in china
publishDate 2013
url https://hdl.handle.net/10356/97556
http://hdl.handle.net/10220/11873
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