Investigation of factors that affect perceptions towards the life insurance industry in Singapore

This study aims to find out the factors that affects the general public’s perception towards the life insurance industry in Singapore, and in turn explore how this perception may affect the ownership of life insurance policies.

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Bibliographic Details
Main Authors: Cai, Lester Yida, Toh, Audrey Jia Hui, You, Yexiang
Other Authors: Wu, Yuan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9785
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Institution: Nanyang Technological University