Dynamic pricing with two revenue streams
We study casino revenue management through the pricing of hotel rooms in the presence of gaming revenue, which is random. We identify a stochastic order based on customers’ gaming profiles, from which a monotonic inventory price of rooms is obtained. We develop a threshold-type pricing policy for a...
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sg-ntu-dr.10356-988252023-05-19T06:44:42Z Dynamic pricing with two revenue streams Li, Michael Z. F. Zhuang, Weifen Nanyang Business School DRNTU::Business We study casino revenue management through the pricing of hotel rooms in the presence of gaming revenue, which is random. We identify a stochastic order based on customers’ gaming profiles, from which a monotonic inventory price of rooms is obtained. We develop a threshold-type pricing policy for a special customer segmentation scheme that allows customers’ winning profiles to be ranked in terms of the failure rate order. Our results shed new light on customer valuation and market segmentation. 2013-10-31T03:44:42Z 2019-12-06T20:00:01Z 2013-10-31T03:44:42Z 2019-12-06T20:00:01Z 2012 2012 Journal Article Zhuang, W., & Li, M. Z. F. (2012). Dynamic pricing with two revenue streams. Operations research letters, 40(1), 46-51. 0167-6377 https://hdl.handle.net/10356/98825 http://hdl.handle.net/10220/17115 10.1016/j.orl.2011.10.007 en Operations research letters |
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DRNTU::Business Li, Michael Z. F. Zhuang, Weifen Dynamic pricing with two revenue streams |
| description |
We study casino revenue management through the pricing of hotel rooms in the presence of gaming revenue, which is random. We identify a stochastic order based on customers’ gaming profiles, from which a monotonic inventory price of rooms is obtained. We develop a threshold-type pricing policy for a special customer segmentation scheme that allows customers’ winning profiles to be ranked in terms of the failure rate order. Our results shed new light on customer valuation and market segmentation. |
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Nanyang Business School |
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Nanyang Business School Li, Michael Z. F. Zhuang, Weifen |
| format |
Article |
| author |
Li, Michael Z. F. Zhuang, Weifen |
| author_sort |
Li, Michael Z. F. |
| title |
Dynamic pricing with two revenue streams |
| title_short |
Dynamic pricing with two revenue streams |
| title_full |
Dynamic pricing with two revenue streams |
| title_fullStr |
Dynamic pricing with two revenue streams |
| title_full_unstemmed |
Dynamic pricing with two revenue streams |
| title_sort |
dynamic pricing with two revenue streams |
| publishDate |
2013 |
| url |
https://hdl.handle.net/10356/98825 http://hdl.handle.net/10220/17115 |
| _version_ |
1770566169161367552 |