Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
Our study seeks to establish if a relationship exists between the effectiveness of advertising and credit card usage among young professionals in Singapore. It also examines whether factors such as cardholders’ money ethics, acquisition and payment episodes have any moderating effects on this relati...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/9919 |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Nanyang Technological University |
| الملخص: | Our study seeks to establish if a relationship exists between the effectiveness of advertising and credit card usage among young professionals in Singapore. It also examines whether factors such as cardholders’ money ethics, acquisition and payment episodes have any moderating effects on this relationship. |
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