Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.

Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.

Our study seeks to establish if a relationship exists between the effectiveness of advertising and credit card usage among young professionals in Singapore. It also examines whether factors such as cardholders’ money ethics, acquisition and payment episodes have any moderating effects on this relati...

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Main Authors: Goh, Yee Ping., Ho, Kim Ling., Tok, Mingyun.
Other Authors: Hu, Billy Kin Hoi
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9919
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9919
record_format dspace
spelling sg-ntu-dr.10356-99192023-05-19T06:09:02Z Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore. Goh, Yee Ping. Ho, Kim Ling. Tok, Mingyun. Hu, Billy Kin Hoi Nanyang Business School DRNTU::Business::Advertising Our study seeks to establish if a relationship exists between the effectiveness of advertising and credit card usage among young professionals in Singapore. It also examines whether factors such as cardholders’ money ethics, acquisition and payment episodes have any moderating effects on this relationship. 2008-09-24T07:37:48Z 2008-09-24T07:37:48Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9919 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Goh, Yee Ping.
Ho, Kim Ling.
Tok, Mingyun.
Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
description Our study seeks to establish if a relationship exists between the effectiveness of advertising and credit card usage among young professionals in Singapore. It also examines whether factors such as cardholders’ money ethics, acquisition and payment episodes have any moderating effects on this relationship.
author2 Hu, Billy Kin Hoi
author_facet Hu, Billy Kin Hoi
Goh, Yee Ping.
Ho, Kim Ling.
Tok, Mingyun.
format Final Year Project
author Goh, Yee Ping.
Ho, Kim Ling.
Tok, Mingyun.
author_sort Goh, Yee Ping.
title Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
title_short Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
title_full Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
title_fullStr Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
title_full_unstemmed Exploratory study on how advertising affects credit card usage of young professionals : the case of Singapore.
title_sort exploratory study on how advertising affects credit card usage of young professionals : the case of singapore.
publishDate 2008
url http://hdl.handle.net/10356/9919
_version_ 1770567620795301888

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