Relationship between product involvement and brand loyalty.

Recognizing brand loyalty as a determinant to sustainability and thus the success of a company in today’s competitive business environment. We see the need to understand one of the core underlying factors, Product Involvement, in explaining Brand Loyalty.

Saved in:

Bibliographic Details
Main Authors:	Chan, Mei Ling., Chua, Ling Ling., Tan, Boon Kiat.
Other Authors:	Balasooriya, Uditha
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/9928
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9928
record_format	dspace
spelling	sg-ntu-dr.10356-99282023-05-19T05:45:01Z Relationship between product involvement and brand loyalty. Chan, Mei Ling. Chua, Ling Ling. Tan, Boon Kiat. Balasooriya, Uditha Nanyang Business School DRNTU::Business::Marketing::Product management Recognizing brand loyalty as a determinant to sustainability and thus the success of a company in today’s competitive business environment. We see the need to understand one of the core underlying factors, Product Involvement, in explaining Brand Loyalty. 2008-09-24T07:37:53Z 2008-09-24T07:37:53Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9928 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Chan, Mei Ling. Chua, Ling Ling. Tan, Boon Kiat. Relationship between product involvement and brand loyalty.
description	Recognizing brand loyalty as a determinant to sustainability and thus the success of a company in today’s competitive business environment. We see the need to understand one of the core underlying factors, Product Involvement, in explaining Brand Loyalty.
author2	Balasooriya, Uditha
author_facet	Balasooriya, Uditha Chan, Mei Ling. Chua, Ling Ling. Tan, Boon Kiat.
format	Final Year Project
author	Chan, Mei Ling. Chua, Ling Ling. Tan, Boon Kiat.
author_sort	Chan, Mei Ling.
title	Relationship between product involvement and brand loyalty.
title_short	Relationship between product involvement and brand loyalty.
title_full	Relationship between product involvement and brand loyalty.
title_fullStr	Relationship between product involvement and brand loyalty.
title_full_unstemmed	Relationship between product involvement and brand loyalty.
title_sort	relationship between product involvement and brand loyalty.
publishDate	2008
url	http://hdl.handle.net/10356/9928
_version_	1770565244160049152

Relationship between product involvement and brand loyalty.

Similar Items