Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
Ph.D
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Format: | Theses and Dissertations |
Language: | English |
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2015
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/119493 |
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sg-nus-scholar.10635-1194932015-05-01T04:15:20Z Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment ZOU XIAO INFORMATION SYSTEMS HUANG KE WEI pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model Ph.D DOCTOR OF PHILOSOPHY 2015-04-30T18:01:16Z 2015-04-30T18:01:16Z 2014-10-21 Thesis ZOU XIAO (2014-10-21). Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/119493 NOT_IN_WOS en |
institution |
National University of Singapore |
building |
NUS Library |
country |
Singapore |
collection |
ScholarBank@NUS |
language |
English |
topic |
pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model |
spellingShingle |
pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model ZOU XIAO Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
description |
Ph.D |
author2 |
INFORMATION SYSTEMS |
author_facet |
INFORMATION SYSTEMS ZOU XIAO |
format |
Theses and Dissertations |
author |
ZOU XIAO |
author_sort |
ZOU XIAO |
title |
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
title_short |
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
title_full |
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
title_fullStr |
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
title_full_unstemmed |
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment |
title_sort |
optimal pricing and promotion strategies in it-enabled retail environment |
publishDate |
2015 |
url |
http://scholarbank.nus.edu.sg/handle/10635/119493 |
_version_ |
1681095553758265344 |