Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment

Ph.D

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Bibliographic Details
Main Author: ZOU XIAO
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2015
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/119493
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Institution: National University of Singapore
Language: English
id sg-nus-scholar.10635-119493
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spelling sg-nus-scholar.10635-1194932015-05-01T04:15:20Z Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment ZOU XIAO INFORMATION SYSTEMS HUANG KE WEI pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model Ph.D DOCTOR OF PHILOSOPHY 2015-04-30T18:01:16Z 2015-04-30T18:01:16Z 2014-10-21 Thesis ZOU XIAO (2014-10-21). Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/119493 NOT_IN_WOS en
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
language English
topic pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model
spellingShingle pricing, promotion, segmentation, location-based service, customer relationship management, finite mixture model
ZOU XIAO
Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
description Ph.D
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
ZOU XIAO
format Theses and Dissertations
author ZOU XIAO
author_sort ZOU XIAO
title Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
title_short Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
title_full Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
title_fullStr Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
title_full_unstemmed Optimal Pricing and Promotion Strategies in IT-Enabled Retail Environment
title_sort optimal pricing and promotion strategies in it-enabled retail environment
publishDate 2015
url http://scholarbank.nus.edu.sg/handle/10635/119493
_version_ 1681095553758265344