WHY ARE THE RICH "HEARTLESS"? BEING IN THE MIDDLE COMPARISON POSITION FACILITATES HELPING TOWARDS THE INFERIOR COMPARISON TARGET

Ph.D

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Bibliographic Details
Main Author:	WEI JIE
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2015
Subjects:	Social comparison, Prosocial behavior, Perspective taking, Charitable giving, Brand Preference
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/121975
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Institution:	National University of Singapore
Language:	English

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