THE REVIEWER MATTERS: TWO STUDIES ON ONLINE PICTORIAL REVIEWS

Ph.D

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Bibliographic Details
Main Author:	YANG LU
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2016
Subjects:	Online Pictorial Reviews, Reviewer Attractiveness, Review Valence, Review Depth, Self-Congruity, Source Effect
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/122770
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Institution:	National University of Singapore
Language:	English

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