FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS

Ph.D

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Bibliographic Details
Main Author:	LI MEI
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2016
Subjects:	marketing strategy, platform-based markets, product, promotion, app portfolio, online targeted advertising
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/124169
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Institution:	National University of Singapore
Language:	English

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spelling	sg-nus-scholar.10635-1241692016-06-03T13:59:10Z FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS LI MEI INFORMATION SYSTEMS GOH KHIM YONG marketing strategy, platform-based markets, product, promotion, app portfolio, online targeted advertising Ph.D DOCTOR OF PHILOSOPHY 2016-05-31T18:00:52Z 2016-05-31T18:00:52Z 2015-09-30 Thesis LI MEI (2015-09-30). FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/124169 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	marketing strategy, platform-based markets, product, promotion, app portfolio, online targeted advertising
spellingShingle	marketing strategy, platform-based markets, product, promotion, app portfolio, online targeted advertising LI MEI FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
description	Ph.D
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS LI MEI
format	Theses and Dissertations
author	LI MEI
author_sort	LI MEI
title	FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
title_short	FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
title_full	FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
title_fullStr	FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
title_full_unstemmed	FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS
title_sort	firms? marketing strategies and consumer responses in platform-based e-commerce markets
publishDate	2016
url	http://scholarbank.nus.edu.sg/handle/10635/124169
_version_	1681095997957079040

FIRMS? MARKETING STRATEGIES AND CONSUMER RESPONSES IN PLATFORM-BASED E-COMMERCE MARKETS

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