What's funny and what's not - The moderating role of cultural orientation in ad humor
10.2753/JOA0091-3367370206
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2016
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/130417 |
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| Institution: | National University of Singapore |