THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION

Ph.D

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Bibliographic Details
Main Author:	LAI YEE LIN
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	opt-in, opt-out, consumer choice, animation, utilitarian, hedonic
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/13212
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Institution:	National University of Singapore
Language:	English

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spelling	sg-nus-scholar.10635-132122015-01-06T05:19:23Z THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION LAI YEE LIN INFORMATION SYSTEMS GOH KHIM YONG HO TECK HUA HUI KAI LUNG opt-in, opt-out, consumer choice, animation, utilitarian, hedonic Ph.D DOCTOR OF PHILOSOPHY 2010-04-08T10:31:00Z 2010-04-08T10:31:00Z 2008-03-24 Thesis LAI YEE LIN (2008-03-24). THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/13212 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	opt-in, opt-out, consumer choice, animation, utilitarian, hedonic
spellingShingle	opt-in, opt-out, consumer choice, animation, utilitarian, hedonic LAI YEE LIN THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
description	Ph.D
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS LAI YEE LIN
format	Theses and Dissertations
author	LAI YEE LIN
author_sort	LAI YEE LIN
title	THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
title_short	THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
title_full	THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
title_fullStr	THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
title_full_unstemmed	THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION
title_sort	malleability of consumer behavior - experimental studies of presentation formats on consumer choice and perception
publishDate	2010
url	http://scholarbank.nus.edu.sg/handle/10635/13212
_version_	1681078819137519616

THE MALLEABILITY OF CONSUMER BEHAVIOR - EXPERIMENTAL STUDIES OF PRESENTATION FORMATS ON CONSUMER CHOICE AND PERCEPTION

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