AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES

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Bibliographic Details
Main Author:	JIANG QINGHUAI
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Language:	English
Published:	2017
Subjects:	Movie trailers, electronic word-of-mouth, Twitter, YouTube, message processing and response
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/138190
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-138190
record_format	dspace
spelling	sg-nus-scholar.10635-1381902021-02-19T09:02:02Z AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES JIANG QINGHUAI COMMUNICATIONS AND NEW MEDIA TRACY LOH MAY LIN Movie trailers, electronic word-of-mouth, Twitter, YouTube, message processing and response Master's MASTER OF ARTS 2017-12-31T18:01:24Z 2017-12-31T18:01:24Z 2017-07-07 Thesis JIANG QINGHUAI (2017-07-07). AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/138190 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Movie trailers, electronic word-of-mouth, Twitter, YouTube, message processing and response
spellingShingle	Movie trailers, electronic word-of-mouth, Twitter, YouTube, message processing and response JIANG QINGHUAI AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
description	Master's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA JIANG QINGHUAI
format	Theses and Dissertations
author	JIANG QINGHUAI
author_sort	JIANG QINGHUAI
title	AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
title_short	AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
title_full	AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
title_fullStr	AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
title_full_unstemmed	AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES
title_sort	integrative view of persuasive communication: the effects of trailers and electronic word-of-mouth on message processing and response in the context of motion pictures
publishDate	2017
url	http://scholarbank.nus.edu.sg/handle/10635/138190
_version_	1693115599932096512

AN INTEGRATIVE VIEW OF PERSUASIVE COMMUNICATION: THE EFFECTS OF TRAILERS AND ELECTRONIC WORD-OF-MOUTH ON MESSAGE PROCESSING AND RESPONSE IN THE CONTEXT OF MOTION PICTURES

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