Marketing in Singapore : macro trends and their implications for marketing management

Working Paper Series (National University of Singapore. Faculty of Business Administration); 1995-003

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Bibliographic Details
Main Author: Wirtz, Jochen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/139947
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Institution: National University of Singapore
id sg-nus-scholar.10635-139947
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spelling sg-nus-scholar.10635-1399472024-11-12T01:08:22Z Marketing in Singapore : macro trends and their implications for marketing management Wirtz, Jochen MARKETING Working Paper Series (National University of Singapore. Faculty of Business Administration); 1995-003 1-33 2018-04-12T08:16:02Z 2018-04-12T08:16:02Z 1995 Working Paper/Technical Report Wirtz, Jochen (1995). Marketing in Singapore : macro trends and their implications for marketing management. Working Paper Series (National University of Singapore. Faculty of Business Administration); 1995-003 : 1-33. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/139947 Working Paper Series; 1995-003
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description Working Paper Series (National University of Singapore. Faculty of Business Administration); 1995-003
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
format Working Paper/Technical Report
author Wirtz, Jochen
spellingShingle Wirtz, Jochen
Marketing in Singapore : macro trends and their implications for marketing management
author_sort Wirtz, Jochen
title Marketing in Singapore : macro trends and their implications for marketing management
title_short Marketing in Singapore : macro trends and their implications for marketing management
title_full Marketing in Singapore : macro trends and their implications for marketing management
title_fullStr Marketing in Singapore : macro trends and their implications for marketing management
title_full_unstemmed Marketing in Singapore : macro trends and their implications for marketing management
title_sort marketing in singapore : macro trends and their implications for marketing management
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/139947
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