Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-052

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Bibliographic Details
Main Author: Wirtz, Jochen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140085
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-1400852019-04-23T08:58:19Z Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-052 1-54 2018-04-18T07:19:01Z 2018-04-18T07:19:01Z 1996-12 Working Paper/Technical Report Wirtz, Jochen (1996-12). Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-052 : 1-54. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140085 Research Paper Series; 1996-052
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-052
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
format Working Paper/Technical Report
author Wirtz, Jochen
spellingShingle Wirtz, Jochen
Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
author_sort Wirtz, Jochen
title Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
title_short Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
title_full Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
title_fullStr Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
title_full_unstemmed Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension
title_sort marketing in singapore : macro trends and their implications for marketing management - 1996 update and extension
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140085
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